People sitting at a table in a coffee shop with magazines, two coffee drinks, a slice of chocolate cake, a croissant with butter, a laptop, and a glass of water.

I help brands that care about what they’re doing – and, more importantly, how they talk about it, get clear, get strategic, and get things done.

From foundational messaging to full-on campaigns, I bring structure to the chaos and soul to the strategy. Whether you're launching something new or untangling what already exists, I’ll help you find your story, shape your message, and find your way.

The A.Mat Method

  • Illustration of bricklaying, showing bricks and a trowel.

    Brand Story = The Ground Floor

    This is where we begin.

    Before we talk about marketing, we get clear on what actually matters.
    We dig into your voice, your values, your vision. We shape the foundation of your brand.

    This isn’t just fluff or smoke + mirrors. It’s a strategic deep dive to uncover what sets you apart, so you can speak with confidence and clarity across everything you do. This method extracts the true essence that makes your brand unique.  

    This phase may include:
    • Brand discovery session(s)
    • Voice and tone guide
    • Brand narrative or origin story
    • Messaging pillars
    • Tagline + positioning language
    • Creative direction (for handoff or refinement)

    Outcome: A clear, consistent, rooted story that feels like you — and a messaging foundation to grow from.

  • Outline of a simple gable roof structure with foundation and support beams.

    Brand Strategy = The Framework Built on Top

    This is where we build.

    Once the story is clear, we build the plan.
    We identify your audience, refine your message, and map how it shows up across platforms, campaigns, and real-world moments.

    This is marketing with depth. Not guesswork, not gimmicks. It’s an honest, human-first strategy that connects.

    This may include:
    • Audience clarity and personas
    • Platform/channel strategy
    • Email or content campaigns
    • Website structure and copy
    • Launch or promotional messaging
    • Marketing audits or strategic consulting

    Outcome: A thoughtful strategy that makes your brand easy to share, and impossible to ignore.

Signature Services

  • 01 / Brand Clarity Intensive

    A story-first foundation for brands ready to get clear.

    This is for you if you’re launching something new, pivoting your business, or struggling to explain what you do. Together, we dig deep into the heart of your brand, so you can speak confidently and consistently wherever you show up.

    Includes:
    • Brand discovery session(s)
    • Voice and tone guide
    • Brand narrative or origin story
    • Messaging pillars
    • Tagline + positioning

    Starts at $1400

  • 02 / Strategy with Soul

    A marketing plan rooted in meaning and ready to move.

    Already confident in your brand story + messaging?  Awesome. Let’s collaborate to translate your story into a thoughtful, people-first marketing strategy that makes sense for your goals and bandwidth.

    Includes:
    •Audience clarity + personas
    • Platform/channel plan
    • Content or campaign strategy
    • Website structure and/or copy
    • Launch or promotional messaging

    Starts at $2200

  • 03 / Ongoing Support & Creative Partnership

    Additional options include one-off project scopes or retainer-based support for clients who want continued guidance from campaign ideation to copy refinement to big-picture planning.

    Not sure where to start?

    Let’s have a chat and figure out the right fit. We’ll walk through your goals, explore what’s working (and what’s not), and map out a clear path forward so you feel confident about your next steps.

*The Strategy With Soul package can be bundled with the Brand Clarity Intensive for a full brand and customized marketing foundation.

Book A Clarity Call